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The Stealth Marketing Phase
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THIS IS WHERE you go “under the radar” so to speak with your marketing efforts … to make sure that you leave NOTHING on the table — when it comes time for you to sell.

Traditional marketing for Property tends to adopt a “scatter gun” approach — which depends heavily upon expensive media advertising and a detailed Information Memorandum.

Whereas, Stealth Marketing is more like using a “laser gun” … focusing on your target market — with a personalised direct-email campaign, PLUS a dedicated website all about the Property.

You’ll discover these Stealth Marketing strategies are relatively inexpensive. But more importantly, they are also far more effective.
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Case Study: 29-43 Huntingdale Road, Burwood

Perhaps all this might become a little clearer, if you could observe
just how the whole acquisition process ties everything together.

And to help do this, you can follow a case study about this property … where I helped 11 “amateur” investors achieve 169% profit, on something they actually held for less than 3 years.

 

Dear Chris,

Wasn’t it a GREAT result?

We really did appreciate your keen eye to both identify and analyse the property, before negotiating a really sharp deal at $7.75 million.

But then, you managed to skilfully use your Validation process, to further reduce the contract price to $7.24 million.

While restructuring some of the leases, you guided our Architect with market input — as he obtained a rather exciting Permit to re-work and extend the building envelope.

And when we realised the final project would be beyond our capabilities … you then introduced us to your “Stealth Marketing” strategy — to obtain an absolute top sale price of $12.3 million.

What really amazed us was the way you managed to take what was basically the same property, physically — and simply sell a “concept” — which gave us a $5 million gain, in just under three years.

You certainly have a Formula that worked for us.

Many thanks,
George F. Merricks Beach VIC
Group Chairman