The Stealth Marketing Phase
This is where you go “under the radar” so to speak with your marketing efforts … to make sure that you leave NOTHING on the table — when it comes time for you to sell.Traditional marketing for Property adopts a “scatter gun” approach — relying heavily upon expensive media advertising and an elaborate Information Memorandum.
Whereas, Stealth Marketing adopts a “laser gun” approach — relying mainly on a personalised direct-email campaign, PLUS a dedicated website for the Property.
Both of these Stealth Marketing strategies are inexpensive, but highly effective.
Case Study: 29-43 Huntingdale Road, Burwood
Although there was some modest advertising, the main thrust was a
personalised direct-email campaign … to a 5000+ investor database and
also, a hand-picked group of investor-developers … taking them to the
dedicated website.you will first need to register — because
the website is password protected.
After you register, you will be emailed your actual password. Once you receive it, you can proceed on to the full website — just like all the “targeted” Buyers did.
You’ll notice the vast amount of information included … the Contracts and a Valuation, along with the Tenancy details and other Reports; plus copies of Plans and Perspectives of the proposed Redevelopment.
Right now, you can go straight to the actual website used to extract every dollar from the Matrix @ Burwood. And you will then start to grasp just how powerful this strategy really is.
Make sure you click the three “pink dots” P1, P2 & P3 on the “Development Overview” — to appreciate exactly what the overall Concept would look like.
Bottom Line: What Stealth Marketing does … is deliver the entire package right to the desktop of every one of your potential Buyers.
And while your property maybe not be as large ... the outcome can be equally successful. For this property, they achieved $12.3 million — which amounted to $1.1 million above the formal valuation just months before.
More importantly … the price was an amazing $5,060,000 above what they had paid for the Property — less that 3 years earlier.
So, Were These Clients Pleased?
The Chairman of this Investor group wrote to me, after the dust settled ... to express his delight (and amazement) at what had been achieved, saying …
"Wasn’t it a GREAT result?
"We really did appreciate your keen eye to both identify and
analyse the property, before negotiating a really sharp deal
at $7.75 million."But then …" Click here — to read the entire letter